Cecep Azhari
Communication Architect
Tangerang Selatan
Summary
Creative, effective and visionary with technical, conceptual, management expertise and interpersonal skill. With more than 15 year’s experience to generate revenue, energize teams and delight the client.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
Work History
Associate Creative Director
Redtree Asia (PT. Asoka Cipta Digital)
Jakarta
01.2018 - 09.2023
- Lead creative & Social Media teams to develope digital strategy & Creative Idea for Lenovo, PZ Cussons, Astra, Mayora & AkzoNobel (Catylac)
- Negotiated and managed all vendor relationships
- Manage & wrote creative briefs for advertising including TV, print, digital and in-store POP.
- Consistently led firm's communication and presentation efforts with client-side A to B-level executives and prioritized client's strategic goals
- Developed creative campaign pitch offerings for TACO, PZ Cussons, and Lenovo which directly led to winning retainer project.
Creative Group Head
Iris Worldwide (PT. Daya Maha Berkarya)
Jakarta
12.2016 - 12.2018
- Create creative production system using Adobe photoshop CC, make the work more faster and optimal (example 200 more items normally completed in 2 days, now only finished in 4 hours)
- Developed creative idea with creative director
- Negotiated and managed all vendor relationships
- Consistently led firm's communication and presentation efforts with client-side A to C-level executives that facilitated strong project management and prioritized client's strategic goals
- Managed and mentored internal team of digital designers and extended team of regular freelance designers.
Freelance Digital Creative Lead
Bonsey Jaden (PT. Bonsey Jaden Indonesia)
Jakarta
10.2016 - 12.2016
- Developed tactical campaign pitch offerings for Jenius BTPN based on qualitative analysis which directly led to winning the project.
- Consistently led firm's communication and presentation efforts with client-side A to C-level executives that facilitated strong project management and prioritized client's strategic goals.
Creative Director
Alfabet (PT. Alfabet Kreatif Indonesia)
Jakarta
06.2016 - 11.2016
- Developed firm's initial pitch offerings and brand story based on qualitative analysis which directly led to winning 1 year contracts from Allianz and Ice Cream Gentong
- Recruited national design talent and successfully built an solid team, growing from 3 to 11 person within three month.
- Aligned creative functions and developed "pod" system for producing multi-disciplinary creative work that supported strategic plans within a fast-paced start-up environment.
Senior Art Director
Ogilvy (PT. Indo Ad)
Jakarta
01.2014 - 06.2016
- Created dynamic brand identity systems for Phillips, Indosat, and Bank Indonesia
- Consulted with copywriter and creative director to developed advertising campaigns that integrated print, TVC, digital, and social media for Indosat Ooredoo, and AXE
- Directed strategic, thoughtful, and actionable concepts to junior creative teams, in order to achieve maximum impact and communication goals.
- Directed photo shoots, and helping creative director to create Story board for Indosat Ooredoo
- Presented work to internal team and to external clients
- Managed creative production including brand identity systems and marketing materials to make sure the output is consistent across platforms.
- Determined timelines and project hours required to complete the jobs
Brand and Marketing Manager
Ice Cream Gentong (PT. Gentong Indonesia)
Jakarta
02.2012 - 01.2014
- Developed brand strategy into 2 market-oriented brands: B to B and B to C.
- Developed and implemented sales staff SOP (standard operating procedure) cordinating with operational and sales manager, to strengthen brand experience for customer.
- Managed all aspects of advertising, marketing and promotional activities
- Reduced annual media spending by 20% through building inhouse creative teams, negotiating with TV (SCTV/Lakupon), magazine, and printing vendors.
Art Director
Endee Communication (PT. Anugerah Cipta Karyatama)
Jakarta
01.2010 - 02.2012
- Consulted with copywriter, strategic planner and associate creative director to developed advertising campaigns that integrated print, TVC, and digital for Cross, Advan & Sunco
- Managed creative production including brand identity systems and marketing materials to make sure the output is consistent across platforms.
- Developed creative idea with copywriter and creative director
Graphic Designer
Bilik Kreasi (PT. Bilik Kreasi)
Bandung
04.2008 - 01.2010
- Responsible for creating stunning visuals for booth print and digital media for Earth clothing, Graha Kedoya hospital, and several pithing project.
Education
Bachelor of Arts - Desain Komunikasi Visual
03.2003 - 07.2010
Skills
Excellent leadership and interpersonal skills
Accomplishments
Winner of The 2020 99awards
for “Best Illustration Design”
Short Listed at Digital Impact Awards 2022
for "Best Use Social Media Platforms"
Timeline
Associate Creative Director - Redtree Asia (PT. Asoka Cipta Digital)
01.2018 - 09.2023
Creative Group Head - Iris Worldwide (PT. Daya Maha Berkarya)
12.2016 - 12.2018
Freelance Digital Creative Lead - Bonsey Jaden (PT. Bonsey Jaden Indonesia)
10.2016 - 12.2016
Creative Director - Alfabet (PT. Alfabet Kreatif Indonesia)
06.2016 - 11.2016
Senior Art Director - Ogilvy (PT. Indo Ad)
01.2014 - 06.2016
Brand and Marketing Manager - Ice Cream Gentong (PT. Gentong Indonesia)
02.2012 - 01.2014
Art Director - Endee Communication (PT. Anugerah Cipta Karyatama)
01.2010 - 02.2012
Graphic Designer - Bilik Kreasi (PT. Bilik Kreasi)
04.2008 - 01.2010
Institut Teknologi Nasional - Bachelor of Arts, Desain Komunikasi Visual
03.2003 - 07.2010
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