Dudung Abdul Mulki
Cempaka Putih
Summary
Creative copywriter and scriptwriter with over two years of experience, excelling in crafting engaging, audience-targeted content across finance, automotive, and tech industries. Specializing in storytelling that drives results, with expertise in managing multi-platform campaigns, enhancing brand visibility, and boosting engagement. Proven track record of delivering impactful copy and scripts, particularly in financial services and automotive sectors, ensuring 95% client satisfaction. Adept at leading live content production and integrating creative research to meet brand goals.
Overview
11
11
years of professional experience
Work History
Copywriter Executive
Gushcloud Indonesia
01.2022 - 09.2024
- Led copy creation for high-profile campaigns such as Grab, Bank Mega, Shell, and BMW, producing seamless, audience-engaging content
- Drove 30% increase in audience engagement for campaigns in finance and automotive sectors through well-crafted copy
- Achieved a 95% client satisfaction rate with campaign scripts approved on the first try
- Managed live productions with over 25k audience retention, creating impactful and trend-based content that resonated with Gen-Z audiences
- Contributed to 12+ campaigns, boosting client visibility and engagement through storytelling-driven strategies.
Freelance Videographer
PT. Karsa Lintas Buwana (KlikDokter)
11.2019 - 03.2020
- Produced high-quality live content for 1 to 2 hours, enhancing audience engagement for KlikDokter's live events
- Collaborated with medical professionals to create educational videos, boosting online visibility
- Managed end-to-end video production, from concept to final cut, ensuring timely project delivery.
- Produced videos according to client specifications, including desired length, style, and pace.
- Operated cameras, lighting equipment, and audio gear proficiently to produce high-quality footage in various environments.
Freelance Writer
Radar Bekasi
01.2019 - 04.2019
- Published a minimum 2 articles per week on local news and events, contributing to increased readership
- Authored short stories and poems for the publication, adding creative diversity to its offerings
- Collaborated with the editorial team to deliver stories that aligned with Radar Bekasi’s audience.
Operations Administrative
PT Karya Lima Utama
01.2017 - 02.2018
- Managed invoicing processes for both suppliers and buyers, streamlining financial reporting
- Created daily, monthly, and annual reports, providing critical data for company operations
- Coordinated with the checker team to ensure smooth logistical operations and inventory accuracy
- Assisted in auditing stock and implementing process improvements that increased efficiency by 15%.
Field Officer
PT Karya Lima Utama
01.2016 - 01.2017
- Managed logistics and delivery operations, ensuring timely supply to 3 batching plants across Banten, Jakarta, and West Java
- Coordinated with 3 batching plant managers to resolve any supply chain issues and improve delivery times
- Conducted inventory checks at delivery sites, ensuring all materials 100% met company standards.
Travel Guide
Kompas Khatulistiwa
08.2013 - 12.2015
- Led guided tours to destinations such as Kepulauan Seribu, Baduy Dalam, and Dieng, ensuring a memorable experience for travelers
- Coordinated logistics for private tours, customizing itineraries based on client needs and interests
- Authored travel articles for Kompas Khatulistiwa’s blog, sharing insights and tips to promote destinations
- Improved customer satisfaction by offering personalized tour experiences, boosting repeat bookings by 20%.
Education
Bachelor's in Accounting And Business Management - Management Science
Universitas Terbuka
Tangerang, BT07.2024
Undergraduate Studies in Philosophy - Philosophy
Universitas Indonesia
Depok, JB12.2016
Skills
- Creative Research
- Problem Solving
- Storytelling
- Copywriting
- Creative Writing
- Collaboration
- Adaptability
- Attention to Detail
- Time Management
- Microsoft Office
- Google Workspace
- Trello
- Content Writing
- Proofreading
- Collaborative Teamwork
- Creative Thinking
Languages
Indonesian
Native language
Indonesian
Proficient
C2
English
Advanced
C1
Volunteer Experience
Liaison Officer for Overseas Team, SEACA 2019, Managed coordination for international teams, ensuring smooth communication and support for participants., Led logistical support for overseas competitors, resolving on-site challenges efficiently., Helped streamline event operations, contributing to the overall success of the tournament.
Reading, Listening to Music, Researching, Writing
I enjoy reading a wide range of genres, including history, fiction, sci-fi, fantasy, and poetry. I find inspiration in the works of Pramoedya Ananta Toer, Chairil Anwar, WS Rendra, Eka Kurniawan, and Dewi Lestari, which help me both relax and fuel my imagination.
When it comes to music, I often listen to classics from the '50s to the '90s, which help me focus, unwind, and inspire creativity in my projects.
I regularly research topics that intrigue me, whether for professional work, personal curiosity, or to expand my creative ideas.
In writing, I enjoy crafting fiction, poetry, blogs, and fantasy stories, using writing as both a means of personal expression and professional development.
Timeline
Copywriter Executive
Gushcloud Indonesia
01.2022 - 09.2024
Freelance Videographer
PT. Karsa Lintas Buwana (KlikDokter)
11.2019 - 03.2020
Freelance Writer
Radar Bekasi
01.2019 - 04.2019
Operations Administrative
PT Karya Lima Utama
01.2017 - 02.2018
Field Officer
PT Karya Lima Utama
01.2016 - 01.2017
Travel Guide
Kompas Khatulistiwa
08.2013 - 12.2015
Bachelor's in Accounting And Business Management - Management Science
Universitas Terbuka
Undergraduate Studies in Philosophy - Philosophy
Universitas Indonesia
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