Heidi Maulani
Account Manager
Tangerang
Summary
Results-driven sales and marketing professional with over 4 years of experience in the retail industry. Proven ability to drive revenue growth and consistently exceed sales targets. Exceptional at building strong interpersonal relationships and fostering collaboration with cross-functional teams to achieve business objectives.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Relationship Manager
PT Shopee International Indonesia
2023.05 - Current
- Managed and handled existing retail brands under category
- Helped brand to achieve their business objective and grow its performance within the platform.
- Plan and managed brand marketing budget to meet brand and platform expectations.
- Acquire new product and potential partner to category and retail business growth.
Account Manager
PT Jingdong Indonesia Pertama (JD.ID)
2021.11 - 2023.02
- Managed to grow monthly GMV and order
- Built a close and strong relation with seller
- Optimized product curation to drive traffic for specific campaign
- Negotiated with seller to get most competitive price
- Collaborated with seller acquisition team to bring new seller with good exposure and exciting product assortment to help drive consumer traffic to the platform
Brand Executive
LUXASIA
2019.09 - 2021.10
- Planned, implemented and tracked sales and marketing strategies to promote brand products, accomplish marketing objectives and boost long-term profitability.
- Involved in product merchandising and ensured the assortment align with market demand
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Plan and managed yearly budget and marketing expenses
- Created consumer promo to increase sales performance
CRM Executive
LUXASIA
2018.09 - 2021.10
- Plan and manage yearly email marketing and paid facebook ads calendar
- Managed the yearly budget and kept the ROAs at the expected level.
- Involved in creative asset development to ensure it was engaging and delivered correctly.
- Collaborated with sales and marketing team to create monthly special promotion for consumer
- Analyzed data to determine approaches to improve sales and performance.
Business Development Executive
LUXASIA
2019.02 - 2019.08
- Conducted market research and analysis to acquire new brands
- Involved in new projects to increase the business size and expanding company portfolio
- Construct business plan projection to analyze sustainability and profitability of the new brands
Education
Bachelor's Degree - Food Technology
Universitas Pelita Harapan
Indonesia 2013.08 - 2017.09
Skills
P&L management
Market Analysis
Margin monitoring
Budget management
Account management
Data analytics
Email marketing campaigns
Campaign planning and execution
Timeline
Relationship Manager
PT Shopee International Indonesia
2023.05 - Current
Account Manager
PT Jingdong Indonesia Pertama (JD.ID)
2021.11 - 2023.02
Brand Executive
LUXASIA
2019.09 - 2021.10
Business Development Executive
LUXASIA
2019.02 - 2019.08
CRM Executive
LUXASIA
2018.09 - 2021.10
Bachelor's Degree - Food Technology
Universitas Pelita Harapan
2013.08 - 2017.09
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