Lutfiah Uswatun Khasanah

I specialize in handling major projects, such as the edutainment seminar Wanita dan Ilmu in collaboration with Dear Black. My key responsibilities include:

• Editing Endorsement Videos: Editing endorsement videos from artists and influencers to ensure high-quality content.
• Instagram Live Clips: Creating and editing clips from Instagram live sessions to enhance engagement.
• Bumpers & Motion Graphics: Designing bumpers for in-out transitions and motion graphics for countdowns and various promotional needs.
• Midlife Crisis Content: Developing and editing video content related to midlife crisis for events and campaigns.
• Editing Standardization: Implementing video editing standards to maintain consistency and quality across all projects.

• Created short-form videos, animated gifs and motion graphics for social media posts.
• Delivered edits on time for reviews and final delivery.
• Combined text, video and other composited elements onscreen to create logical, coherent layouts.
• Enhanced video quality by applying color correction, grading, and special effects techniques.
• Increased Instagram engagement by 15% through an implementation of innovative content strategies and targeted marketing campaigns.

• Develop and implement engaging content across design, video, and audio to address human resource needs from strategic, internal, external, digital, and physical perspectives.
• Collaborate with HR and marketing teams to align employer branding with the company’s overall brand and values.
• Plan and host employer branding events, job fairs, workshops, and social activities to enhance external engagement.
• Build and maintain relationships with key stakeholders, including employees, recruiters, and external partners such as brands, community groups, and hiring partners.

• Concepting, design, editing, make a short videos for social media accounts, publishing, and sharing engaging content daily on instagram and tiktok
• Increase account reactions up to 65% and Instagram content reactions up to 64.4k more accounts on instagram
• Analyze engagement growth Instagram, Monitoring all of Mall Balekota's social channels - Instagram, Tiktok, and Facebook
• Help our Mall visitor's become loyal customers with engaging, responsive, responsible, surprising and captivating social media interactions.

• I was tasked with editing video content for taxation programs, conceptualizing and implementing creative visual designs, and incorporating graphic elements seamlessly. My responsibilities extended to the planning and execution of events, where I actively managed and participated in these activities. Additionally, I was honored to be invited by the Directorate General of Taxes to engage in discussions regarding tax education initiatives for students throughout Indonesia.
• Assist microbusinesses in Depok with digital marketing, including product photography and video product promotion.
• Contribute to the annual personal income tax reporting for lecturers at Gunadarma University.

• Produce broadcast-quality content efficiently in a live environment, maintaining a keen eye for detail.
• Transform raw footage into polished news packages.
• Design graphics that enhance and complement the news story.
• Operate swiftly on non-linear editing platforms.
• Prioritize tasks effectively and consistently meet deadlines.

• Equipment Management: Preparing, maintaining, and organizing photography equipment and accessories for practical sessions and experiments, ensuring all equipment is in good condition and ready for use.
• Practical Assistance: Assisting instructors and students during practical sessions by providing technical guidance, explaining equipment usage, and answering questions related to photography techniques and image capture processes.
• Material Preparation: Aiding in the preparation of learning materials, including creating equipment usage guides and documenting laboratory procedures.
• Catalog Management: Managing and organizing photography results and experimental data, ensuring digital documentation and archives are kept in order.
• Skill Development: Participating in training and workshops to continually enhance technical skills and stay updated on the latest developments in photography.

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