Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
Generic
Rickardo Siagian

Rickardo Siagian

Regional Sales Operation Manager
Bandung

Summary

Attitude, Teamwork, Leadership brings to Regional Level Operation Manager Experienced with Marketing Strategy & Market Analysis Ready to Bring Innovation and Impressive Results to the Team

Overview

18
18
years of professional experience
2004
2004
years of post-secondary education
2
2
Languages

Work History

REGIONAL OPERATION MANAGER

PT. ABC President Indonesia
07.2024 - Current
  • Design innovative regional sales strategies
  • Develop Route to Market (RTM) & Channel Strategy
  • Supervise the implementation of regional sales plans
  • Improve sales team capabilities through training and guidance
  • Developing area performance through increasing turnover, product diversification and distribution spread
  • Build and maintain strategic partnerships with distributors
  • Make critical decisions that affect distributors and customers
  • Develop accurate sales predictions based on channel analysis
  • Support and evaluate the effectiveness of outlet promotional programs
  • Conduct market analysis to identify regional challenges and opportunities
  • Manage and optimize operational and promotional budgets
  • Conduct monthly evaluations of regional sales performance

AREA SALES MANAGER

PT. ABC President Indonesia
01.2019 - 06.2024

· Formulate area sales strategies & plans

· Set quantitative and qualitative sales targets for team based on market analysis

· Oversee team performance, provide feedback, and evaluate individual and collective performance.

· Collect and analyze sales data to understand market trends, customer needs, and product or service performance.

· Conduct training and coaching for the entire sales team

· Establish and maintain good relationships with large customers or strategic

· Identify opportunities and threats in the market through competitive research and analysis.

· Create and implement sales and marketing strategies in the region, including promotions

· Quickly and efficiently handle issues or complaints from customers or team members.

· Create periodic reports showing team performance, progress against targets, and follow-up plans.

AREA SALES MANAGER

PT. ABC President Indonesia
01.2017 - 12.2018

· Formulate area sales strategies & plans

· Set quantitative and qualitative sales targets for team based on market analysis

· Oversee team performance, provide feedback, and evaluate individual and collective performance.

· Collect and analyze sales data to understand market trends, customer needs, and product or service performance.

· Conduct training and coaching for the entire sales team

· Establish and maintain good relationships with large customers or strategic

· Identify opportunities and threats in the market through competitive research and analysis.

· Create and implement sales and marketing strategies in the region, including promotions

· Quickly and efficiently handle issues or complaints from customers or team members.

· Create periodic reports showing team performance, progress against targets, and follow-up plans.

AREA SALES MANAGER

PT. ABC President Indonesia
01.2014 - 12.2016

Sumsel, Jambi, Lampung, Bengkulu, Bangka belitung


· Formulate area sales strategies & plans

· Set quantitative and qualitative sales targets for team based on market analysis

· Oversee team performance, provide feedback, and evaluate individual and collective performance.

· Collect and analyze sales data to understand market trends, customer needs, and product or service performance.

· Conduct training and coaching for the entire sales team

· Establish and maintain good relationships with large customers or strategic

· Identify opportunities and threats in the market through competitive research and analysis.

· Create and implement sales and marketing strategies in the region, including promotions

· Quickly and efficiently handle issues or complaints from customers or team members.

· Create periodic reports showing team performance, progress against targets, and follow-up plans.

AREA SALES SUPERVISOR

PT. ABC President Indonesia
10.2012 - 01.2014

· Responsible for the achievement of Sales Volume, Sales Value and Marketing Expenses control.

· Responsible for the achievement of product availability (Existing and New Product Launch) as rules

· Responsible for Monthly Comfort Monthly Order and Additional CMO Order

(estimated according to target)

· Distribution & Salesman Productivity Monitoring
-. Ensure the availability of goods from factory
-. Control distribution of goods to the Outlet, ensure

Product Availability in Outlets
-. Monitoring Sales Force, includes Effective Account, Effective Call, Sales Volume
- .Monitoring Merchandising Team for quality of Display (aggressiveness Merchandising)
-. Reporting (product development, competitors product development , key issues and key Success to achieve the target)

· Maintain and manage existing accounts according to established sales and revenue goals

· Make Strategic Plans & Actions. Creating a strategic plan to increase sales volume and increase market share in area. (Tactical Promotion, aggressiveness Merchandising, Event Activity)

· Good relationship with the Distributor and the Customer.

PROMOTOR

PT. Djarum
08.2007 - 09.2012

· Branding and Merchandising Activities in The Store & Point Of Interest

· Ensure product availability

· Doing Area market research

· Creating effective programs in stores and costumers

· Create New Communities and loyal costumers

· Create Good Relationship with communities & store or costumer potential

· Regular Direct Selling Activity

Create & Handle Event ( Local & National)

Education

BACHELOR -

Widyatama University

Skills

  • Sales Strategy
  • Sales Operation
  • Trade Marketing
  • Key Account Development
  • Market Analyst
  • Distribution Development
  • Team Development
  • Leadership
  • Teamwork

Personal Information

  • Date of Birth: 05/31/81
  • Nationality: Indonesia
  • Marital Status: Menikah

Timeline

REGIONAL OPERATION MANAGER

PT. ABC President Indonesia
07.2024 - Current

AREA SALES MANAGER

PT. ABC President Indonesia
01.2019 - 06.2024

AREA SALES MANAGER

PT. ABC President Indonesia
01.2017 - 12.2018

AREA SALES MANAGER

PT. ABC President Indonesia
01.2014 - 12.2016

AREA SALES SUPERVISOR

PT. ABC President Indonesia
10.2012 - 01.2014

PROMOTOR

PT. Djarum
08.2007 - 09.2012

BACHELOR -

Widyatama University
Rickardo SiagianRegional Sales Operation Manager