Results-driven marketeers who develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Hi, I’m
Yehuda Patrick
Jakarta Barat
Summary
Overview
10
years of professional experience
Work History
PT Torabika Eka Semesta (Mayora Group)
Senior Brand Manager
06.2023 - Current
Job overview
- Managing 4 Instant Coffee brands (Natacinno, Toracafe, Jahe Susu, 3 in ONE)
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Created and managed budgets to maximize brand reach and engagement.
- Researched and identified new opportunities for product and brand development.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Conducted research and analysis to determine brand positioning and messaging.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
PT Mount Scopus Indonesia (The Harvest Group)
Marketing Manager
08.2021 - 05.2023
Job overview
- Managing 5 brands & all of its campaign strategies under MSI Group (The Harvest, The Harvest Express, Keikpop, Almond Tree, Tanod)
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for NPD & NSO launches, rebranding campaigns and promotions.
- Researched NPDs to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Performed market segmentations, targeting and positioning for each product line.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Mentored local personnel on best practices and protocols to maximize productivity.
PT Ultra Prima Abadi (OT Group)
Brand Manager
01.2019 - 07.2021
Job overview
- Trusted to manage 6 brands: 1 Healthy RTD brand (Jagak - 6 months), 4 Hard Candy brands(Blaster, Blaster Pop, Kurang Asem, MintZ Zing - 18 months) & 1 Cookie brand (Cookiez - 7 months)
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Created and managed budgets to maximize brand reach and engagement.
- Researched and identified new opportunities for healthy coffee RTD & new flavor for Blaster
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values
- Coordinated with design and media teams to develop high-quality creative assets.
- Created and managed social media campaigns to increase brand engagement.
- Cultivated relationships with large retailer & wholesaler owners to create positive brand image and supporting distributions of our products
PT Hartono Istana Teknologi (POLYTRON)
Associate Manager Advertising & Promotion
01.2017 - 12.2018
Job overview
- Overseeing design and content of advertising campaign to ensure it fit regulations and also meets needs of target audience
- Collaborating with Product Managers to determine goals of advertising projects and strategizing plans to meet those goals
- Conducting or directing market research to help shape advertising campaigns
- Negotiating contracts related to advertising efforts
- Controlling advertising budget to manage expenses and maximize return on investment
- Managing and overseeing campaigns and analyzing results from each campaign to determine what was successful and what to improve for next campaign
- Leading brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements
- Hiring and overseeing advertising staff and managing freelancers who handle outsourced creative work
PT Hartono Istana Teknologi (POLYTRON)
Marketing Representative
01.2014 - 01.2017
Job overview
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
- Attended industry events and trade shows to promote brand and build relationships with potential customers.
- Distributed advertising and marketing collateral to store locations.
Education
REI System Indonesia GroupJakarta
BRCGS Food Safety Issue & Culture, HACCP, Internal from Quality Assurance
03.2022
University Overview
BPJPHJakarta
Sertfikat Jaminan Halal (SJH) Certification from Quality Assurance
11.2021
University Overview
ICareJakarta
Maxwell's Leadership Training from Organizational Leadership
09.2019
University Overview
EruditeJakarta
SEO & SEM Workshop from Digital Marketing
09.2017
University Overview
MarkshareJakarta
Negotiation Practitioner Class from Negotiation
10.2014
University Overview
Universitas Pelita HarapanTangerang, Indonesia
Bachelor of Arts from Interior Design
05.2013
University Overview
- 3.4 GPA
- Internship Designer, TSDS Design & Architecutre, Completed 2013
- International Class 2009 - 2012
- Purna Paskibraka Indonesia Jakarta Barat
Skills
- Campaign Planning
- Supply Chain Management
- Social Media Campaigns
- Brand-Building Strategies
- Market Analysis
- Margin Monitoring
- Partnership Building
- Event Coordination
- Promotional Planning
- Performance Monitoring
- Brand Strategy
- Sales Strategy
- Increasing Awareness
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
If you can dream it, you can do it.
Timeline
Senior Brand Manager
PT Torabika Eka Semesta (Mayora Group)
06.2023 - Current
Marketing Manager
PT Mount Scopus Indonesia (The Harvest Group)
08.2021 - 05.2023
Brand Manager
PT Ultra Prima Abadi (OT Group)
01.2019 - 07.2021
Associate Manager Advertising & Promotion
PT Hartono Istana Teknologi (POLYTRON)
01.2017 - 12.2018
Marketing Representative
PT Hartono Istana Teknologi (POLYTRON)
01.2014 - 01.2017
REI System Indonesia Group
BRCGS Food Safety Issue & Culture, HACCP, Internal from Quality Assurance
BPJPH
Sertfikat Jaminan Halal (SJH) Certification from Quality Assurance
ICare
Maxwell's Leadership Training from Organizational Leadership
Erudite
SEO & SEM Workshop from Digital Marketing
Markshare
Negotiation Practitioner Class from Negotiation
Universitas Pelita Harapan
Bachelor of Arts from Interior Design