Andra Saad
Depok
Summary
Experienced Marketing Manager with over Twelve years of experience managing projects specifically in digital and offline marketing. Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals. Determined to build & maintain on high target market presence in the next company Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 12 years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Manager
PT. Aditya Mandiri Sejahtera
01.2024 - Current
- Boosted brand awareness for 5 fashion brand
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, supervised collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed long term collaboration with KOL, Mega Influencer, Fashion Designer, etc
- Managing sponsorship/collaboration brand event such as : Social Chic, Pestapora, Lalala Fest, USS, Brightspot
- Identified and evaluated marketing tools to improve the brand communication to much wider audiens
- Performed market segmentations, targeting and positioning for each product line.
- Continually maintained and improved company's reputation and positive image in markets served.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
General Manager
Jasmine By Lidiahadiwinoto
02.2021 - Current
- Developed and implemented a comprehensive marketing strategy that increased brand awareness and drove traffic to the website
- Collaborated with cross-functional teams to ensure alignment on objectives and maximize efficiency
- Built and managed a high-performance team that achieved all key performance indicators
- Developed a customer service program that improved customer satisfaction, resulting in higher retention and referrals
- Analyzed customer data to identify key trends and inform marketing initiatives
- Established partnerships with industry influencers that increased brand visibility and improved reputation
- Maintained a working knowledge of fashion trends and consumer preferences to guide product selection
- Created and organized fashion shows to promote new products and services
- Collaborated with designers and manufacturers to source and create new fashion lines.
Vice Marketing Manager
Barli Asmara
11.2019 - 01.2021
- Analyzed marketing data to identify trends and develop insights that informed future marketing decisions
- Developed marketing campaigns to increase brand awareness and customer acquisition
- Developed and implemented an automated marketing analytics dashboard that provided real-time insights into marketing performance
- Generated content that resonated with target audiences
- Assisted with event planning and execution, resulting in successful and well-attended events
- Maintained a working knowledge of fashion trends and consumer preferences to guide product selection
- Created and organized fashion shows to promote new products and services.
Digital Marketing Supervisor
Euromedica Group
06.2019 - 11.2019
- Developed creative designs for print and digital marketing campaigns
- Collaborated with marketing team to launch a successful digital marketing campaign that increased website traffic by 35%
- Developed creative concepts and designs for a variety of projects, including websites, print collateral, and digital marketing campaigns
- Utilized digital marketing to increase awareness of the company's products and services.
Marketing Communications
Jeeves of Belgravia
06.2013 - 01.2019
- Analyzed marketing data to identify trends and develop insights that informed future marketing decisions
- Developed marketing campaigns to increase brand awareness and customer acquisition
- Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives
- Collaborated with a team of marketing professionals to ensure successful execution of marketing campaigns
- Developed a comprehensive marketing and communications strategy
- Developed and implemented an automated marketing analytics dashboard that provided real-time insights into marketing performance.
Education
Bachelor Degree -
UNIVERSITAS NASIONAL (UNAS)
11.2011
Skills
- Communication
- Management
- Business Development
- Leadership Skills
- Leadership
- Partnership Development
- Budgeting and Allocation
- Customer Acquisition
- Customer Relationship Management (CRM)
- Brand Promotion
- Marketing campaigns
- Strategic Planning
Personal Information
- Place of Birth: Jakarta
- Date of Birth: 11/12/89
- Nationality: Indonesia
Certification
- E4B (English For Bussines Lvl 4 Class)
- Certified of PLD (Product Launch Dynamite) by Billionaire Coach
- Certified of Bisnishack Event on Jogjakarta 2021
Languages
Indonesian
Native language
English
Upper intermediate
B2
Timeline
Marketing Manager
PT. Aditya Mandiri Sejahtera
01.2024 - Current
General Manager
Jasmine By Lidiahadiwinoto
02.2021 - Current
Vice Marketing Manager
Barli Asmara
11.2019 - 01.2021
Digital Marketing Supervisor
Euromedica Group
06.2019 - 11.2019
Marketing Communications
Jeeves of Belgravia
06.2013 - 01.2019
Bachelor Degree -
UNIVERSITAS NASIONAL (UNAS)
- E4B (English For Bussines Lvl 4 Class)
- Certified of PLD (Product Launch Dynamite) by Billionaire Coach
- Certified of Bisnishack Event on Jogjakarta 2021
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