EDO WIJAYA ALFIYANUS

As Product Country Lead for Indonesia at Qoala, I drive the strategic direction and execution of Qoala Plus — a leading insurtech platform empowering thousands of agents to sell insurance digitally across Motor Vehicle, Health, Property, Life, Group Health,etc . I lead cross-functional squads in scaling embedded insurance, improving agent retention, and accelerating product innovation.

• Orchestrate transformative initiatives that elevate businesses to new heights SAFEGUARDING technology investments, ensuring HIGH-QUALITY product development, and focusing on making a significant BUSINESS IMPACT.
• Diversified Service Channels: Successfully implemented and managed a diverse range of service channels including Dine-in, Delivery, Pickup, Book & Reserve, Mini Events & Big Events.
• Customer-Centric Transformation: resulting in a 3x times increase in Monthly Active Users, a 185% surge in Member Transactions, a 30% rise in Cross Brand Transactions, and a significant total reach across five brands.
• Driving Loyalty & Growth: Achieved notable improvements in loyalty metrics with a 30% increase in Group Concept Retention, an 80% boost in Resto Retention, a 40% rise in Lifestyle Retention, and a threefold increase in Reward Redemption.
• Monetization Innovations: Successfully monetized the Fooma product with features like events, open the way for future revenue streams and expansions.
• Product : FOOMA (Ismaya +)

• Led strategic enhancement of digital products for business growth: Continuously improved product metrics, managed design processes, communication strategies, platform budgets, business reviews, and policy proposals.
• Defined and executed effective marketing programs for online commerce.
• Salesman Productivity Surge (150%): Achieved a remarkable 150% boost in salesman productivity despite a substantial increase in outlets, demonstrating efficient resource utilization and strategic optimization.
• Cash Before Delivery Innovation: Introduced 'Cash Before Delivery,' contributing 1 : 3 from GMV. Enhanced cash flow and reduced risks of failed payments and AR accumulation.
• Financial Efficiency: Achieved a significant enhancement in AR Days, now settling in approximately half the previous duration AR Days. SLA for invoice payments reduced from 2 days to 30 minutes, optimizing B2B outlet clearance.
• Product : AstraOtoshop Bisnis

• Led end-to-end business process improvement: Defining organizational vision into executable processes, efficiently managed priorities and product backlog, navigated dynamic business shifts, and optimized resource allocation for change requests and projects.
• Sales Force Automation - Drove a boost in salesman productivity, sales targets, and optimizing AR collections.
• Warehouse & Delivery Management - Cutting overtime costs by 15%, reducing shipping errors from 2% to 0.5%, and enhancing overall warehouse efficiency.

• Orchestrated the ideation and execution of a cutting-edge battery home delivery service for Shop&Drive.
• Successfully streamlined delivery operations, resulting in a remarkable 45-60 minute reduction, achieving a new industry benchmark with an efficient 30-minute delivery time.