Andri
Marketing Development Dept. Head
Bekasi,ID
Summary
Dynamic leader with extensive experience in business development and market strategy, notably at multi finance company. Excelled in leading cross-functional teams, enhancing market intelligence, and driving significant business growth. Demonstrates exceptional problem-solving and communication skills, ensuring strategic alignment with corporate goals.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Marketing Development Dept. Head
PT Mizuho Leasing Indonesia Tbk
Jakarta, Jakarta
04.2019 - Current
- Developed detailed plans based on guidance and direction for all products to be marketed nationally by more than 30 branches.
- Monitor and evaluate the implementation and the achievement of all products in all branches.
- Conduct market analysis and competitors profiling for product developments and adjust business strategies accordingly.
- Led cross-functional teams to successfully execute high-impact business development projects.
- Maintained strong relationship with both internal and external stakeholders to facilitate smooth business process.
- Managed department budget, ensuring optimal allocation of resources for maximum impact on company goals.
- Develop all promotional and campaign materials.
- Contributed to policy development by providing insights from market trends and specific cases.
Business Development
PT Verena Multifinance Tbk
Jakarta, Jakarta
06.2017 - 04.2019
- Keep management informed by submitting activity and sales report, such as daily disbursement report, weekly work plans, and monthly and annual sales achievement report.
- Monitoring and supporting branch marketing activities to ensure that predetermined targets can be achieved, such as dealer visiting, application process, circulate applications and marketing program to Board of Directors.
- Conduct market intelligence activities against competitor companies, such as interest rate, program, and dealer appreciation program.
- Calculate and update Market Retail Price in accordance with current market conditions in each branch area.
- Arrange monthly branch review meetings with Board of Directors.
Marketing Head
PT Verena Multifinance Tbk
Bekasi, West Java
09.2017 - 11.2017
- Supervise the marketing team to achieve the specified target.
- Manage and supervise the marketing team to work according to the applicable SOP.
- Develop and expand relations with used car dealer for increased sales.
- Conduct consumer feasibility analysis to get good quality booking and minimize overdue.
Management Development Program
PT Verena Multifinance Tbk
Jakarta, Jakarta
03.2017 - 06.2017
- Gain understanding of comprehensive business within 3 months.
- Conduct problem identification research and determine problem solving research that can be implemented in each division, such as marketing, operation, and collection.
- Effectively coached by marketing director to meet proficiency in used car financing.
Education
Bachelor of Economics - Accounting
Atma Jaya Catholic University of Indonesia
Jakarta, Indonesia 07.2011 - 07.2016
Skills
- Business Development
- Market Intelligence, Research, & Strategy
- Business Analysis Planning & Monitoring
- Sales & Product Management
- Project Management
- Problem Solving
- Decision Making
- Reporting
- Leadership
- Teamwork
- Communication
- Microsoft Office
- Operations
Accomplishments
- Successfully developed new financial products with low risk profile and has a portfolio that is quite significant for the company.
- Collaborated with cross-functional teams in the development of new financing product, new marketing channel, and new services for customers.
- Resolved product issue through consumer testing.
Certification
Sertifikasi Dasar Manajerial - LSP Pembiayaan Indonesia
Timeline
Sertifikasi Dasar Manajerial - LSP Pembiayaan Indonesia
09-2023
Microsoft Excel VBA (Macro) - Computer Learning Center Internusa
12-2021
Digital Marketing for Financial Sector - OJK
09-2021
Marketing Development Dept. Head
PT Mizuho Leasing Indonesia Tbk
04.2019 - Current
Marketing Head
PT Verena Multifinance Tbk
09.2017 - 11.2017
Business Development
PT Verena Multifinance Tbk
06.2017 - 04.2019
Management Development Program
PT Verena Multifinance Tbk
03.2017 - 06.2017
Bachelor of Economics - Accounting
Atma Jaya Catholic University of Indonesia
07.2011 - 07.2016
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